The following are projects I’ve been involved with over the past year.
Scene+
Scene+ is the rebrand and expanded offering of the popular Cineplex and Scotiabank Scene rewards program that has been running in Canada since 2007. No longer just associated with movies, members now have the ability to earn and redeem on everything from travel, shopping, dining, entertainment, groceries, home improvements, and more. It’s a massive overhaul and upgrade and stands out as one of the best loyalty programs in Canada.
Collaborating with Lighthouse in Toronto (Scotiabank's in-house agency), Scene LP, Bensimon Byrne, and Rethink, I played a pivotal role in the creative evolution of the new program since early 2021. Taking charge of producing and supervising initiatives across various communication channels through Scene LP and Scotiabank I was instrumental in the Canada-wide launch, and was also the lead in developing robust brand guidelines for Lighthouse designers, creative partners, and third-party vendors.
An offshoot and highlight of this project was the design and production of the Scotiabank Scene+ debit and credit cards. Throughout the process I gained valuable knowledge on accessibility standards for customers in their day-to-day banking.
“Steven is a pleasure to work with, and instrumental in shaping the new Scene+ brand. His mastery of design and colour helped us produce a multi-award-winning brand. He's the full package, with extraordinary talents in managing clients, and a rare and special level of creativity.”
Susan LeBlanc
Executive Director, Marketing Communications
Scene LP
Spirits with Smoke
Spirits with Smoke is a Canadian online company selling smoking cocktail kits to the home mixologist market.
As the company expanded they reached out to me to create a deluxe packaging range to allow the products to be sold in stores and at trade shows. Taking cues from their Art Deco branding I developed luxurious packaging that gives the customer a premium unboxing experience.
I had full control of the process from start to finish, working closely with the printer to achieve the best possible result for the budget.
Investment Planning Counsel of Canada
IPC was managing 4 brands with logos, wordmarks, visual language, photography style, tone and manner that appeared across various digital platforms and Advisor resources (websites, intranet, newsletters, PPTs, PDFs, etc.) This created confusion for Advisors and in the marketplace. A decision was made to create a more streamlined brand universe which allows IPC to focus on high impact, innovative activities to build the business.
My role was to bring the new brands to life across multiple channels and create brand standards for their internal designers.
“Steven is a great creative partner who brought his knowledge and expertise to the table. He very quickly understood the new brand’s direction and came up with creative ideas, challenged us to further explore the brand and was always there to provide his thoughts and opinions. We are very happy with the work he’s done and will be partnering with him in the future.”
Alex Safarova
Brand & Advisor Marketing Manager
Investment Planning Counsel