Highlights
The following projects are a very small insight into the many I have been involved with over the years, reach out to learn more on how I can help you achieve your creative goals.
Stellar Beauty
Stellar is a high-performance premium makeup line that delivers across all skin colours but with a particular focus on medium tones. The range of products include foundations, concealers, loose powders, blushes, lipsticks, and mascaras, and are available in-store at Sephora North America and worldwide via Sephora online.
Working with BMD in Toronto I was responsible for taking the brand style and developing packaging across the whole range. I was also responsible for creating and maintaining the in-store display units for Sephora.
Sobeys private label
Working with FISH Agency in Toronto over the course of a year I utilized the established design style for the Compliments and Panache range and designed and produced over 400 individual SKUs.
Unity Skincare
Unity is a natural skincare line founded by professional football players Mathieu Flamini and Mesut Özil.
Working with BMD in Toronto I was instrumental in the production of the final packaging. One of the main aspects of the brief was to source and work with a packaging supplier that could print and produce the range using environmentally sustainable materials. Partnering with a company in the UK I oversaw the design process from start to finish. I was also responsible for overseeing the product photoshoot and retouching the image range for launch.
Inniskillin
Canada's first estate winery, Inniskillin, is internationally renowned for its award-winning wines and for its pioneering role in establishing the Canadian wine industry.
Jacknife in Toronto is responsible for the brand refresh and they reached out to me to help them set up a label design system that would flow across the entire bottle range. Plenty of research went into this project if you know what I mean.
Seneca CITE
Working with BMD in Toronto I was responsible for overseeing the production design of all the large-scale installations throughout the building. Designing on such a grand scale presented many challenges but working closely with vendors we were able to achieve the initial vision in time for the opening ceremony.
Toronto Pride
Pride Toronto is a non-for-profit organization with a mission to bring people together to celebrate the history, courage and diversity of the LGBTQ2S+ community. The annual Pride festival has become a major Canadian arts and cultural event and the largest Pride celebration in North America.
Working with BMD in Toronto I was instrumental in the production design of the project from start to finish, taking the initial concept and creating visual standards to be applied across all mediums.
Heathrow T5 book
20 years in the making, Heathrow’s Terminal 5 is a massive engineering accomplishment and to document it Heathrow commissioned The Team in London to create a massive premium finish coffee table book showcasing the entire journey from the initial proposal to the opening of the building.
The Team reached out to me early on in the process, an initial grid system had been established, I took that and designed the entire book, working closely with the project manager to ensure all content was collated and documented from multiple sources. I retouched over 300 images to ensure the journey though the book looked seamless. The project took around 4 months of dedicated time from the start to the final printed book, going through various approval processes along the way.
I can’t confirm this but I was told a copy was given to the Queen when she officially opened the building, I imagine it sitting in one of the bathrooms.
Rally Beer Company
Rally was founded with an adventurous spirit and a firm belief in being better by doing better. Designed for those who like to sweat, it’s a first of its kind functional beer brewed with active ingredients. Light on alcohol, big on flavour, high in electrolytes, and low in calories.
Rally reached out to me when they were first starting out to help take their packaging concepts to the final product, working with the printer I adapted the designs into the cans you see in stores today.
Maty’s
Maty's products are clean remedies for babies, children & adults. The ingredients provide safe & effective alternatives to modern medicine.
Oliver reached out to me to create 30 new social posts for Maty’s which would cover a 3 month period. I was responsible for the conceptualization of each post and then the follow-through to completion. A large amount of the posts required new photography for which I art directed a 2 day photoshoot. I was responsible for the image creation and retouching of each post, some of them included motion.
One of the highlights was commissioning a cake to be made in the shape of one of the bottles, we got to eat it after the shoot, probably the most expensive chocolate cake I’ve ever eaten.
