Latest Work

PlaySugarHouse

PlaySugarHouse (formally SugarHouse) is an online casino and sports betting platform licensed in Philadelphia. It is a sub-brand of Bet Rivers and is closely associated with the Rivers Casino.

Working with Rush Street Interactive and Reach Creative I helped overhaul the brand across three sectors, Casino, Sportsbook, and VIP, including redesigning the main identity and developing a robust set of brand guidelines for Rush Street Interactive designers and third-party vendors.

Scene+

Scene+ is the rebrand and expanded offering of the popular Cineplex and Scotiabank Scene rewards program that has been running in Canada since 2007. No longer just associated with movies, members now have the ability to earn and redeem on everything from travel, shopping, dining, entertainment, groceries, home improvements, and more. It’s a massive overhaul and upgrade and stands out as one of the best loyalty programs in Canada.

Working with Lighthouse in Toronto (Scotiabank's in-house agency), Scene LP, Bensimon Byrne, and Rethink, I played a pivotal role in the creative evolution of the new program since early 2021. Taking charge of producing and supervising initiatives across various communication channels, I was instrumental in the Canada-wide launch, and was also the lead in developing robust brand guidelines for Lighthouse designers, creative partners, and third-party vendors.

An offshoot and highlight of this project was the design and production of the Scotiabank Scene+ debit and credit cards. Throughout the process I gained valuable knowledge on accessibility standards for customers in their day-to-day banking.

“Steven is a pleasure to work with, and instrumental in shaping the new Scene+ brand. His mastery of design and colour helped us produce a multi-award-winning brand. He's the full package, with extraordinary talents in managing clients, and a rare and special level of creativity.”

Susan LeBlanc
Executive Director, Marketing Communications
Scene LP

Loblaws Agency

Loblaws reached out to me during a period of management transition to assist for six months in overseeing creative updates across their many banners, including RCS, Shoppers, and No Frills.

Highlights include summer TV/social spot concepts for RCS and in-store signage for HIT OF THE MONTH.

Scotia Club
NHL All-Star
Weekend

Over the course of three days for the NHL All-Star Weekend event in Toronto, Scotiabank hosted close to 750 clients, partners, and key stakeholders at the Scotia Club in the Hotel Le Germain. In addition to two pre-event Tailgates, three business line events were held in the event space – the SWI-WISE-NHL Event, MD Financial Event, and Small Business Event.

Working with Lighthouse in Toronto (Scotiabank's in-house agency), I assisted in taking concepts to final execution for all elements and areas of the event space, working with various vendors to ensure a smooth transition for installation.

Spirits with Smoke

Spirits with Smoke is a Canadian online company selling smoking cocktail kits to the home mixologist market.

As the company expanded they reached out to me to create a deluxe packaging range to allow the products to be sold in stores and at trade shows. Taking cues from their Art Deco branding I developed luxurious packaging that gives the customer a premium unboxing experience.

I had full control of the process from start to finish, working closely with the print vendor to achieve the best possible result for the budget.

Investment Planning Counsel of Canada

IPC was managing 4 brands with logos, wordmarks, visual language, photography style, and tone that appeared across various digital platforms and advisor resources (websites, intranet, newsletters, PPTs, PDFs, etc.) This created confusion for advisors in the marketplace. A decision was made to create a more streamlined brand universe which allows IPC to focus on high impact, innovative activities to build the business.

Working with them, I was able to bring the new brands to life across multiple channels and create brand standards for their internal designers.